For a young stallion in his first year of standing to the public, he has a test foal. What would make him more marketable, will will be taking him to inspections this coming year (he will be 3). Where would be the best place to market him and what kind of discounts are mare owners looking for?
Thanks!
there are so many variables: what discipline, what breed, what bloodlines, what part of the country…
when I’m looking for a stallion:
I want something approved with my WB registry of choice.
I want something with demonstrated talent in my discipline (good jump and pretty mover for the hunters).
I want something with a great temperament (shown by ammie rider, history of ammie-type offspring.
I prefer something with youngstock already on the ground, and preferably with a show record.
I want something with wellknown bloodlines, so I can see sire and damsire offspring competing successfully and see what they tend to throw.
I want something that offers fresh cooled, as I prefer not to use frozen.
Details such as size, color, pretty are important too, but may be negotiable if all other boxes are checked
Price is always a factor–I work full time and don’t have a trust fund. I expect a relatively unproven stallion to be more ‘budget’ and am willing to spend a bit more on a stud who checks all my boxes perfectly.
where to advertise?
I look online
If I see a young horse performing well, I’ll look up its sire.
I rely on recommendations from professionals I trust, and also COTH forum wisdom!
The Chronicle of the Horse Stallion Issue is fun to peruse, and pretty pictures will make me research more info.
Again, due to budget, I’m a huge fan of registry Stallion Auctions, and I’ll definitely spend time looking up details on the ones that look promising.
I’m a small-time (minuscule even) breeder so take that for what it’s worth…
Thank you, it’s very hard for me to explain him without the whole “trying to advertise him here”.
To help clarify some of these points I will describe him a bit more so I can figure out the most efficient way to get him advertised.
He is jumper bred, his sire has produced high level horses in hunters/jumpers/eventers and himself showed up to 1.6m jumpers and one of his sons holds the bareback puissance record. The dam herself competed to 1.4m and her sire is very well known. My colt will be one of the only ones offered by the stallion, which is one of the reasons I’m keeping him a stallion. He’s registered with and Erkand book and will be presented to one, which should allow him to have registerable foals with most big WB registries. Oh and I guess he will finish about 16.3h.
He and his foals won’t have records next year as they are too young to really do anything, so I can’t help that yet. But I will be putting most of his show record on him and I am the one training him (and am currently an ammy).
Will definitely look into putting an add together for him for some magazines. Are there any websites in particular that reach many people?
Thanks so much for your input!
[QUOTE=ElementFarm;8846585]
there are so many variables: what discipline, what breed, what bloodlines, what part of the country…
when I’m looking for a stallion:
I want something approved with my WB registry of choice.
I want something with demonstrated talent in my discipline (good jump and pretty mover for the hunters).
I want something with a great temperament (shown by ammie rider, history of ammie-type offspring.
I prefer something with youngstock already on the ground, and preferably with a show record.
I want something with wellknown bloodlines, so I can see sire and damsire offspring competing successfully and see what they tend to throw.
I want something that offers fresh cooled, as I prefer not to use frozen.
Details such as size, color, pretty are important too, but may be negotiable if all other boxes are checked
Price is always a factor–I work full time and don’t have a trust fund. I expect a relatively unproven stallion to be more ‘budget’ and am willing to spend a bit more on a stud who checks all my boxes perfectly.
where to advertise?
I look online
If I see a young horse performing well, I’ll look up its sire.
I rely on recommendations from professionals I trust, and also COTH forum wisdom!
The Chronicle of the Horse Stallion Issue is fun to peruse, and pretty pictures will make me research more info.
Again, due to budget, I’m a huge fan of registry Stallion Auctions, and I’ll definitely spend time looking up details on the ones that look promising.
I’m a small-time (minuscule even) breeder so take that for what it’s worth…[/QUOTE]
Both the stallion and his offspring should be shown in hand until they are ready to compete under tack. It’s nice to know that a stallion is of desirable conformation and movement from someone who is paid to judge conformation. It’s also nice to know that they produce just as well. I would also look into the young horse classes, I’m not a big fan of them for every horse, but it’s a good way to get your horse seen before he makes it to the 1.60 classes.
Thank you, unfortunately in ontario there really isn’t much for in hand showing, and especially if not hunter bred it seems. I will be taking his filly out next year, I’m just waiting on his approvals to register her as I want her in a certain registry, though she is still eligible right now. I have actually had a few judges out and asked for conformation opinions and they have all had great things to say 
I would be interested in bringing him stateside for a YHS show if that would be considered valuable as proof of being judged. I also agree with the young horse classes (I’m a summing you mean jumper classes), but I am not one to fixate a goal like that because I don’t want to break down a mind for an age class, though if I think he can handle it, I won’t hesitate
Thanks, and let me know if you think a YHS show would be worth attending, I have yet to make the voyage but have had the desire to go since I heard of it
[QUOTE=yourcolorfuladdiction;8846714]
Both the stallion and his offspring should be shown in hand until they are ready to compete under tack. It’s nice to know that a stallion is of desirable conformation and movement from someone who is paid to judge conformation. It’s also nice to know that they produce just as well. I would also look into the young horse classes, I’m not a big fan of them for every horse, but it’s a good way to get your horse seen before he makes it to the 1.60 classes.[/QUOTE]
If he can handle the pressure that the in hand classes and the young horse classes and the young jumper classes, it will make him more valuable at a younger age. I’m not interested in breaking a horse for a ribbon, but to have him and his offspring competing at a young age speaks to one’s disposition. To have multiple different judges think his gaits and conformation are x and y out of 10, especially when it’s a really good score, is valuable.
I would also be incredibly picky when selecting mares to breed him to, especially at first. Be super critical of him, figure out what needs fixing and select mares that compliment him to the T and then get a couple of crops of foals out of just lines and conformation that will improve upon him. Start to build a profile of the type of mares he crosses well on. Like others have said, they want to see riding age offspring that are doing well. There is no benefit in putting any bad foals forward. Don’t ask a ton for a stud fee and give a steep discount to anyone with a mare that has the qualities you desire.
My vet has a 1.60 stallion, he’s recently been trading a foal for a foal to cross on his stallion to mares he finds desirable. It’s kind of nice because he gets two quality foals on the ground and one is his.
[QUOTE=yourcolorfuladdiction;8846780]
I would also be incredibly picky when selecting mares to breed him to, especially at first. Be super critical of him, figure out what needs fixing and select mares that compliment him to the T and then get a couple of crops of foals out of just lines and conformation that will improve upon him. Start to build a profile of the type of mares he crosses well on. Like others have said, they want to see riding age offspring that are doing well. There is no benefit in putting any bad foals forward. Don’t ask a ton for a stud fee and give a steep discount to anyone with a mare that has the qualities you desire.[/QUOTE]
This is so important! I know a number of owners of young stallions that have bred them to a wide variety of mares that aren’t necessarily desirable. One in particular, has improved on each of these mares, but I personally won’t be breeding to her stud, even though I think he would make a nice cross for my mare b/c he has so many unregisterable offspring running around already.
You are better off to have 2-4 NICE babies on the ground, than 10-20 with only a few being really nice!
[QUOTE=JoannaHCR;8847233]
This is so important! I know a number of owners of young stallions that have bred them to a wide variety of mares that aren’t necessarily desirable. One in particular, has improved on each of these mares, but I personally won’t be breeding to her stud, even though I think he would make a nice cross for my mare b/c he has so many unregisterable offspring running around already.
You are better off to have 2-4 NICE babies on the ground, than 10-20 with only a few being really nice![/QUOTE]
Thank you, my goal is to have 10 mares max in foal to him, I plan on offering free breedings (I’m not in it for the money, just think he is special). Everything will be screened and all foals required to be registered, I also want to provide incentives for foals who are competing. I do think I need a slight variety in foals with regards to breeding (tbs and wbs).
There are so many amazing stallions out there available to mare owners your stallion really has to develop an extensive performance record and /or be highly regarded by a registry.
If I were breeding my very nice mare to a real unknown I’d expect the stud fee to reflect that because otherwise I can simply breed to your colt’s sire or another successful stallion with a record of being and producing top sport horses.
[QUOTE=ladyj79;8847499]
There are so many amazing stallions out there available to mare owners your stallion really has to develop an extensive performance record and /or be highly regarded by a registry.
If I were breeding my very nice mare to a real unknown I’d expect the stud fee to reflect that because otherwise I can simply breed to your colt’s sire or another successful stallion with a record of being and producing top sport horses.[/QUOTE]
Thank you as mentioned he is the only stallion being offered publicly by this stallion and I was told that the stock left in NA is all we can get, so it’s relatively limited, one of the other reasons I kept him in tact.
I’m just trying to figure out what will make him more attractive to potential mare owners before he starts competing.
[QUOTE=ShortStory;8846563]
For a young stallion in his first year of standing to the public, he has a test foal. What would make him more marketable, will will be taking him to inspections this coming year (he will be 3). Where would be the best place to market him and what kind of discounts are mare owners looking for?[/QUOTE]
Most serious jumper breeders aren’t looking at young stallions unless the stallion has proven themselves in some way (winner of his licensing or performance test or young horse classes). For me, I also want to see that the stallion has offspring that are successful, not just a parent that was successful. It costs too much money and takes too much time to produce a jumper that I quit taking chances on young stallions.
[QUOTE=Bent Hickory;8847920]
Most serious jumper breeders aren’t looking at young stallions unless the stallion has proven themselves in some way (winner of his licensing or performance test or young horse classes). For me, I also want to see that the stallion has offspring that are successful, not just a parent that was successful. It costs too much money and takes too much time to produce a jumper that I quit taking chances on young stallions.[/QUOTE]
Thank you for expressing more clearly what I was trying to say.
I looked at your website and his Facebook page, I understand waiting to really push until after inspections, but I would get a good photographer out, get some nice movement pics, and other photos while the grass is still green, before he turns fluffy.
There are a few pics of is dam, but no information about her other than her name on either location. In addition to performance, inspections, and all the other goodies, as a mare owner, I’ll be looking at your website and facebook, not only for information, but also a potential marketing platform for future foals.
My favorite stallions sites offer a for sale section for their stallion’s offspring, in addition to their farm offspring. Even if he doesn’t have babies for sale yet, having a site and page that I’d want my baby featured on is a selling point. As a beginning breeder, I don’t have much reputation, so you can bet I favor a stallion owner that seems like they are going to work to help me market my baby!
After reviewing your website, here’s my recommendation: Spend your entire marketing budget and all your efforts on training and showing this horse to build his resume. Worry about standing him after he has had a successful performance career.
Thank you, my first priority with him is being a show horse, after that breeding. I am just wanting to get a few foals on the ground to get some offspring out showing.
As for my website, I apologize, I was midway through an update when my computer broke, so waiting on a repair to fix most of it.
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