I’m a bit confused. You say in your OP that you are doing market research on a post-training leg cold wrap. Then later you say this is a school project.
The point of doing market research is not to find out how a product works. It is to see if there is a need for a product that you have already designed to some degree.
If you are designing a product, then you need to research the hard science behind the product idea before you design your prototype and start market research on the concept.
It’s of course perfectly normal to design, research, and market a product that is useless, or counter-indicated by the most recent science. Indeed, I would say that at least 75 % of human and horse supplements and patent medicines, etc., fall in that category. In that case, the producer of the product is either deluded or just cynical.
But market research is not the step where you find out the hard science behind your idea. Market research is where you find out that people prefer vanilla scented lotion over spice, or pink fabric over yellow fabric, or how much money they will spend on a nice package. It isn’t a place where you find out whether the science behind your idea works.
If you had done your research, not on the internet, but through a college library database that accesses scholarly sources that are held behind subscription paywalls, then you wouldn’t need to ask for references. I repeat this because I am not 100 % sure you know how an electronic database like EBSCO or Science Direct is different from “internet information.” You would know what the emerging consensus is on using ice to treat athletes, human or equine.
The process in product design is:
- come up with an idea that fills an apparent gap in the marketplace
- research the hard science behind it
- design a product, and make sure it works
- run a market survey to see if people will buy your product
This may be more work than your marketing class mid-term market survey assignment requires.