There is no FDA of the saddle world
I’m confused about why a clever, ambitious and somewhat effective marketing claim made by Tad Coffin or any other saddle company raises hackles.
They can claim whatever they want, right? There is no regulating body that makes sure saddle companies’ assertations are true, and we all know this. So why take this kind of advertising as anything other than what it is?
Second, there are at least a few genuine, good reasons for modern claims about better fitting saddles or even universally fitting saddles-- whether they come from Tad Coffin, CWD, Bates, or whomever.
I think people who grew up using close contact saddles in the PdN era genuinely had lower standards for saddle fit. So perhaps those remain and these undeniably more-horse-back-friendly saddles are a comparative improvement. We all try to choose good fitting saddles and actually get better fitting saddles over time if we are trying to learn.
If this is true, then any new innovation–air panels, the shape or material of a tree does (or might hopefully) be a useful improvement from the producer’s/marketer’s perspective.
Some people would also tell you that saddle fitting has gotten “harder” because the infusion of warmbloods to the traditionally TB H/J world has, indeed, created a wider variety of back shapes to fit. Others will refute this. But notice that Crosby didn’t start making wide trees or QH shaped saddles like the Lynn Palm (I think?) until the 90s. Combine that with raising standards and you can see that “affirmative action” in the saddle fitting world is pretty young so far as major saddlers go.
In addition, I think dressage people (and maybe competitive distance people) always thought harder about saddle fit than did the average H/J rider. Perhaps with good reason: Each of these disciplines spends more time in the saddle per day on average and all the sitting work in dressage might (I say might) demand a better saddle fit. I think the dressage enthusiasts’ attention to fit has percolated out to other show-ring disciplines and that’s great for horses, an expensive PITA for those of us (me included!) who previously lived in blissful ignorance.
Last, I truly think the arrival of hard-core marketing to the tack world has also changed things. Maybe I’m unusual or wasn’t paying sufficient attention in the '80s and '90s, but I don’t think there was the same variety of saddles on the market. I also don’t think saddlers introduced new saddle or modified designs quite so rapidly, inviting consumers to constantly trade up. Finally, I think both leather, craftsmanship and the average person’s knowledge about leather care were better back in the day, so saddles were a big but infrequent purchase.
So if I am right about at least some of these things, then saddles have become a product to be touted any way possible just like any other. Caveat emptor certainly applies, not just because manufacturers aren’t accurate or honest in their claims but also because fitting saddles is (now) genuinely hard… and perhaps always should have required the skill we are just now in the H/J world trying to make more common.