What VCT said. I’ve done my own photography, although never dared do it as anything other than a hobby, so I know how much work it is and I also know what a tough business it is.
I checked out your gallery and as an art/photo snob, you have a lovely eye, truly, and your work is very good! Sure, your timing and framing is off for equestrian events, but having dabbled in all kinds, I can tell you that taking pictures of horses is one of the hardest niches to learn. They look terrible from all the wrong angles, move more quickly and unexpectedly than about any other animal, and if you don’t get just the right part of the stride at each gait, they look like a drunk llama.
But you already have the eye and the glass, the most important parts, timing is so much easier to learn now than it was with the 35 mm! As an example of the types of shots you want to offer, here are a couple of my own events (I’m hardly a pro, ROFL) from my FAVOURITE event photographer on the east coast. She and her partner, Pete, do beautiful work and I’d encourage you to browse her galleries and look at better riders than me!
Great show jumping shots and the first pic over the brush jump is hanging in my office, one of the best I have of this horse: http://brantgamma.exposuremanager.com/g/jones_brena_ll1
A nice variety from my youngster’s 2nd event, he was VERY green. But all jumps are shown in good context and the wide table is always a good choice because the horses generally make a big effort: http://brantgamma.exposuremanager.com/g/jonesbrenall3
She also just shot the Carolina International CIC*** & HT this past weekend, although the photos aren’t up yet. When they are, I’d highly recommend looking at those as well. Brant works super hard and is so nice, as is Gary, who runs GRC Photography and also does great work.
Horse show photography is tough, loooong days, and generally thankless, and I’m not sure I have even heard of a rider having their own photographer. If you are looking for the portrait/farm shoot niche, you probably want to market more towards the breeding farm crowd. Events are great fun though and as long as everyone plays by the rules and works with management, with permission, we can all have a good time.
Lots of moms and friends DO take pics out on course with their own cameras, but are not selling them, hence the difference there. When my mom comes to events, she takes lots of pics and gets some very very nice ones with her big Canon L-series lens. However, if Brant is there and catches those great moments, I will still purchase (probably only digital or a small copy, b/c she is rightfully pricey) or I will get a CD from the cheaper local photog if they got some good ones (but not near as skilled).