@MHM Some how, that just makes it worse. There are endless comments on COTH about the outrageous cost of showing, about how even people who have a comfortable disposable income can no longer justify spending so much money on going to a horse show, there are complaints about how elitist the sport has become, a nostalgia for simpler times and cheap local shows, and now we have The International… Do the same as usual but spend even more money to get a nice photo.
Show jumping is an objective sport, with clear rules that are very easy for even a casual audience to understand, it can run to a predictable schedule within a confined space and provide enough excitement for some good TV. That is why show jumping may be held in Dubai or Shanghai or Hamburg and find an audience. That underpins the play-to-play model. American-style hunters are subjective, no one really understands what makes the difference between one horse winning and another not, even a true connoisseur can not easily explain what is happening. It is as exciting as watching paint dry and I can not see it catching on in Europe. But hey, money talks.