When life gives you lemons, make lemonade…
TVG is still broadcasting whatever tracks are running, both North America (well, US as at least Woodbine isn’t racing), Japan (for the moment), Australia, etc.
Earlier TVG announced a partnership with NBCSN. This partnership is drawing in new sports-starved viewers as racing is one of the very few live sports events going on at the moment.
TVG broadcasts in 45M homes while NBCSN is in 80+m homes. Thats many new potential viewers who are watching racing because there isn’t any other live sporting events to watch (NBCSN is broadcasting replays of old NFL games on Sunday evening).
As part of this partnership and the new focus on new/first time racing, TVG is adapting their coverage (besides getting to see where all the analysts live ). They’re not talking as much about the exotics likes the Pick 4 and Pick 5 and addressing more ‘simple’ bets like where to put a $10 win ticket.
I’ve noticed the change as the analysts now spend more time explaining what blinkers are for and how a horse sees for example. Before, they’d just comment that blinkers are on or off as an equipment change.
Hopefully these changes will help draw in people to stay more connecting with racing even as other sporting events begin to go live.
https://www.bloodhorse.com/horse-racing/articles/239503/tvg-evolves-amidst-changes-in-sports-landscape