So they have actually hired PR teams. These teams do everything from negotiate contracts with sponsors, have the riders make videos, to curate videos themselves. There are a few smaller PR firms that strictly work with riders. I don’t know who Boyd is using, but from the quality of sone of the video content and editing I’m leaning towards a larger firm. (I almost wonder if the PR team hires a separate video crew.) If it’s a client filming for Boyd, props, but the cost of the video and cameras used to shoot that type of film is very expensive. (I’m pricing them now for my own platform)
You’d be surprised how many riders are using them. It’s a great asset for riders who may not be as skilled in social media or even just public-speaking. I’ve worked for BNTs and the PR would just send a monthly email of certain videos or photos they wanted us (the whole team) to take at the barn to send in. Then, that contact would curate the collage or set of images for Instagram posts. For my BNT they also managed her website.
I have a good friend, younger professional. She pays $400/month and in return her PR team negotiates the contracts with sponsors, and publish her posts. (They don’t film videos or take photos for her. She sends in photos/iphone videos to the firm for them to edit as well )
I really have no idea the branding contracts the riders above you are negotiating, but I assume the brand deals are compensating enough to make up the costs of those videos or hiring a PR team. With my BNT one of her brand deals covered the grain for her entire barn of horses which estimated about $45/55K/year savings because it included clients horses.
I’m a big fan of the whole gig, if we can bring in revenue to the sport that’s not coming out of our riders/owners pockets, bravo. If large brands want to contribute to our riders (or competitions), cheers. (By engaging - “liking”, “saving,” resharing those posts you are actually helping those riders too. (Which costs a second to do)
