I’m gonna guess it’s the nutritional equivalent of Ol’ Roy dog food.
I’m with Denali. Walmart is (unfortunately) the only bricks and mortar store that carries my protein bars, so I’ve sucked it up for a while. Then they got hit-or-miss on whether the bars would be in stock. Finally I just got a subscription on Amazon. They’re about 50 cents more per bar, but it is worth it to avoid the Walmart experience.