I’m glad I only show in the southwest (AZ, southern CA, NM) because it sounds sorta nasty and cutthroat where some of you are located.
Out here it’s not unusual for the owners of sponsored horses and for amateur riders who’ve been at it awhile to sponsor classes, and rings, and more. We typically have somewhat arbitrary things like Bronze, Silver, Gold, and hospitality sponsorships offered, with varied levels of recognition (ad in the programs, mentions during the show, arena banners & signage) that people can sign up for. So with all that in place those competitors and owners are contributing even more $$$ to the event, in addition to kicking in the entry fees for their own horses.
Instead of the “lower level Sally” making the show happen for the “upper level people” to participate in, it’s fully the other way around. And I don’t know anyone who resents that. But I admit I don’t know everyone.