Ehh. Maybe I’m old and jaded. I don’t ever recall a time where it wasn’t all about the money. And imo imagining a world where money isn’t the driving force behind most things is fantasy at best. By default international horse shows are going to be wildly expensive.
Not sure what BNTs having the order of go altered has to do with horse prices? That’s a tale as old as time at any rate.
Are there plenty of opportunities for improvement in the horse industry? Absolutely! But not sure that’s going to result in price controls on horse sales like the OP seemed to want.