Sorry I haven’t read thru the entire thread yet, but…
I buy young hunter ponies. I think a lot of breeders have the quality here in the US that you can find in Europe. Since I tend to buy young and unbroke or lightly started, I do a lot of my research on the internet. I often have a hard time getting good pictures and videos. Often asking for clear video, let alone with a little free jumping, can be like pulling teeth. Good marketing is key. Having quality animals that are well handled and properly presented is also crucial. I don’t need to see something spit shined. I can see past that. I will and have bought off pictures, video and pedigree alone many times.
My boss buys most of our full size Hunter/Jumpers in Europe. We would gladly purchase in the states if we could get well started 5-8 yr olds for $75K or less, before importation costs. That means ready to step in the show ring in either the Pre-Greens or 1.20+ jumpers and win. Most of our horses come in and have show records up to the 1.30m jumpers. They made need more flatwork and finishing touches, but they have been shown a considerable amount. I find comparable horses here in the US run double that budget. I do understand the price tag as upkeep and showing here are VERY expensive compared to Europe. Unfortunately, that increases the bottom line.