Something I wish I knew when I chose my kennel name was that a lot of advertising is alphabetically.
I choose my kennel name, over 30 years ago, by using the letter(s) in my husband and children(s) names. Make sure it is easy to say and makes you happy.
Check foreign dictionaries when you have picked a name as you need to make sure it aligns with your ethics.
There is a limit, or was a limit, on how many letters in a name so smaller is better.
It is smart to think of these things before you actually need them.
Research health issues in the breeds you are think of before you buy a puppy.
Edit to add a (s)