[QUOTE=2horseygirls;7361033]
Horsemen’s Yankee Pedlar is now Equine Journal. They do have property ads, because that’s the first thing DH turns to when we get it 
. (Not entirely sure how EJ ended up in Farm & Fleet in N IL…?) Here’s their FB page: https://www.facebook.com/EquineJ and their website: http://www.equinejournal.com/
Have a few folks on here review the MLS description.
Go through your photos and use some from spring or summer (whichever showcases the property best) on some of the more detailed brochures (see below). Realtors should be updating listing photos with seasonally appropriate exteriors (nothing screams “I’ve been on the market forever!” like sunny, grassy exteriors at this time of year ) but for the in-home brochures that potential buyers are taking with them, make sure to give them an idea of how the property looks in warmer weather - that could make all the difference to a buyer who isn’t a visual person and can’t see past acres of white snow. Be sure to include descriptions of amenities for each season (i.e., “The enclosed breezeway between the hay storage barn and the main barn is advantageous during the winter for easy care and feeding no matter how windy or snowy it is.”).
Have all marketing materials professionally designed and printed; XpressDocs (http://www.xpressdocs.com/) is fabulous and really high-quality with 48 hour turnaround for very reasonable prices. (Coldwell Banker offices use them, or at least the North Shore office I used to work for in Chicago did; I have rarely to never seen this quality in printed pieces since.) There is NO substitute, especially for multi-million dollar properties; el cheapo inkjet MLS flyers are so tacky at high-end properties. XpressDocs offers multiple sizes and types of materials: large postcards (to keep on you at all times), flyers or foldable 8.5"x11" brochures to hand out to feed stores, farriers, equine professionals, etc.
Think nationally; you never know who is looking to move to the area. Most realtors can get you a personalized URL (i.e., www.2345MeadowbrookLane.com). If you are on Twitter, and following horse folks, tweeting the URL might get some interested parties.
Create a Facebook page (Sage Hill Farms, with the custom URL in the About field), and use it to promote aspects of the property that will appeal to potential buyers. Example: January 8 – photos of Fluffy and Sparky frolicking in their turnouts with run-in sheds & heated water tanks with the caption “Even in X degrees, the horses love having the option of being in their run-in shelters or playing in the snow. The heated water tanks keep fresh water available for them at all times, reducing the chance of impaction colic.” This is another great way to showcase the different perspectives of the property throughout the seasons, without looking outdated or on the market too long.
So what part of Chicagoland did you decide on?[/QUOTE]
Thanks for the great suggestions - we did create a FB page https://www.facebook.com/PondBrookHorseFarm?notif_t=page_new_likes.
We are still figuring out Chicago. I have been out to preview properties, but haven’t found anything yet!
