They are kind of woo-woo, but for some reason it seems to work.
I didn’t really buy the kool-aid until I tried it on myself. A few years ago, I shattered several bones. I used to get this dull aching pain in my joints surrounding the injury sites, and occasionally some sharp pains that left me unable to do my job. On a whim, I purchased BOT items and when the pain was really bad, I would put them on and think to myself, “this is insane, this FABRIC is not going to cure me”. I didn’t feel it working. But every time, without fail, I’d catch myself a few minutes later and realize that the pain was gone.
I started trying it on horses and consistently saw the same reaction. Horses who were antsy or misbehaving due to pain would “magically” quiet down when the BOT product was applied. The horse who flinched and nearly sat down when palpating his back was suddenly non reactive. The horse who was falling down in crossties because he couldn’t hold his hinds up long enough for the farrier was suddenly standing like an angel with a sheet tossed over his back. The horse with the stove pipe legs was suddenly clean and tight legged after regular wraps had failed to do the job. The results were not repeatable with other therapeutic products like magnets, heating pads, or ice wraps (although each had good effects in some horses), nor was the “warm it up” theory effective when tossing on a regular blanket.
I recommended it to clients, their results were eerily similar. I would read reviews online and see accounts just like my own repeated back to me. So maybe we’re all delusional and operating under the same placebo effect… or maybe the product just plain works. Either way, I don’t really care. The horses behave better, perform better, and I am physically able to do my job again. That’s the bottom line for me.