[QUOTE=Fairview Horse Center;5925120]
Jeff Marsh is absolutely the Country boy, western voice, country, “boy howdy” twang, western mannerisms, and lingo. I have sat thru many of his auctions and much of the bloodline stuff he says is not even true. He would often mix up horses and riders, sires, and accomplishments. I have seen so many eye rolls by people who did know when he was going on.
PAS auctioneers are a bit less of the Western type than Jeff.
They would be more likely to have a successful auction with a European, or Sotheby’s type voice. Somebody you would hire to sell fine art, not a rodeo bronc or cows.
People judge a lot by what they are hearing, and hearing a country/western twang is not giving the “elite” buyers confidence in the “art”.
An auction is a public game for status.
Our buyers flock to Europe so they can feel they are getting a European product - a fancy import, and sold by a European they can have confidence in. The more we simulate the experience, rather than just the horse, the better it will do.
An auction is a public game for status.[/QUOTE]\
I completely agree with this. An auction is a theatrical production that is staged to wind people up and get them bidding on the product. Jeff is a great auctioneer for the western horses, but absolutely the wrong one for sport horses.