[QUOTE=Scribbler;9019268]
But I wanted to comment on the discussion about EDH “unfriending” and blocking folks on Facebook, and then getting her clients to do the same. It’s actually an effective way to do damage control or brand management on Facebook.
Once you are “blocked” by someone, all their FB activity becomes invisible to you. You can’t even see that they have a FB profile. But you also can’t see anything they post on any one else’s sites, either. So let’s say you and EDH both belong to a FB group called “Texas Eventing” or “Dallas Horse Classifieds.” If EDH puts up a promotion for her barn, you won’t see it. If all her clients chime in and praise her, you won’t see it. If EDH comments on something on the page of a mutual friend, you won’t see it. If any of her clients who have blocked you praise her, you won’t see their comments. And if they say bad things about you or your program, you won’t see it either.
This is a very effective way of shutting down criticism about a business on Facebook, since the business will only be visible to people who haven’t yet criticized it, which after all is her target market.
If there has never been the least breath of criticism of her up to now, it’s also highly likely that she’s employed the “block” function effectively in the past as well.
So it’s not (just) a psychotic test of loyalty for her clients, to ask them to block anyone who is criticizing her. It’s also a savvy “brand management” strategy, and allows her to continue to operate in an effectively criticism-free environment on FB.[/QUOTE]
Yes, this is exactly what I meant. The ultimate damage control. She does have a public page, but the reviews are disabled (have been for quite awhile, for obvious reasons)
The only “reviews” are testimonials on her site.