I do think there is an ammie budget market where people will be wowed by Brand Name Sires, and will be happy to buy a horse by Famous Frozen Tube out of We Think She’s an OTTB, and register him with Canadian Sport Horse. It’s like shopping for Luxury Designer at the outlet mall where they have low cost knockoffs of their own products.
Depending on how prepotent the stallion is and how accidently nice the mare is, you can get quite a decent lower level horse out of that mix. But it’s not a 40k foal. It’s however likely better at Sport Horse pursuits than the other full OTTB and QH at your low-end barn. I’ve watched a fair few come through here.
The mare in the video may be a nice example of her type, but there is nothing that says jumper to me. I think you’d get a nicer jumper out of a TB or even a good QH, plus Mr Famous Frozen.
Anyhow, I do expect that most people who bought K’s foals (about half seem to have been sold over all based on her previous reports about births) did not understand that KWPN includes a harness line, because the other WB registries don’t. Also I think that she also had stallions that were approved for multiple registries so had a high online presence.
People absolutely do go gaga over Brand Name Studs who can even be celebrities. I’m sure if I got my Nice Paint Mare in foal to say Totilas there’d be a line up around the block to buy my Colored Sport Horse even if it’s a kind of ridiculous pairing. And foal would absolutely have a bigger trot than Paint Mare! But would not be going anywhere near the Olympics or even the Big Tour.