I think the [edit] is quite common on line in other interest areas, and indeed have caused even more anguish and drama and even violence IRL than [edit]. Some of the stuff in the gaming community directed at specific women, and indeed some of the stuff around the edges of the last election, and some efforts at doxing or tar and feathering folks on line, is very ugly. There was a mass shooting in a DC pizza parlour that was the direct result of deliberate internet political rumors. I’m not sure that there is a way to take them down; some of them (or at least their enablers) even end up with government appointments these days.
Then there is the whole area of celebrities having public “dissing” contests in social or conventional media. Very rap or diva style.
If you look at [her] other blogs and FB efforts, I think she imagines herself the Kim Kardashian of the horse world, always in the center of calling out the haters (or creating the hate, it doesn’t really matter).
I would say it is a combination of [edit] coming into contact with a social media world that is full of dark pockets that celebrate and encourage extreme ugliness on line. Plus a youth culture that has picked up from rap culture in particular the idea that bragging and “dissing” and “fake it til you make it” is attractive to an audience.
However, the horse world is mostly adults. And the horse world is very practical and pragmatic. It’s clear enough if you can ride or not, or compete or not! That is why most of [her] audience seems to be composed of people that don’t ride seriously, and why she plays to the PETA types who think all riding is evil. I don’t think anyone much in the horse world will ever take her seriously again, not if she’s been expelled from Wellington and is fighting with the Canadian dressage team (she’s Canadian). Everybody knows.
It is still however worth keeping an eye on her blog for copyright violations and various levels of slander.
She has the capacity to be an annoyance.
She does not have the capacity to be an influencer.