I really doubt anybody could pull off a Marathon scam as happened in NYC before the explosion of social media and hand held devices capable of recording images.
I think some if these people live in an alternative reality of their own creation, liking their internet world and self better then the IRL alternative.
Thats why I really tend to avoid FB and YouTube browsing without a specific reason. Almost upsetting the way they trash IRL events and people based on their alternative scenarios. Sick.
Even see it on here sometimes, somebody posts a link with little or no info and people invent whole, drama filled back stories about the horse and rider based on absolutely nothing…and believe they are right. Scary.